Importance of Cold Fill | Why Vemma / Verve is a Cold Fill!

Dr. Wang joined Vemma's parent company, New Vision®, as the Director of Research and Development in January of 1998. Prior to his tenure with New Vision, Dr. Wang was the Research Director with Amrion, Inc. and was responsible for the conceptualization and development of all new products. He has been involved with Vemma since its inception in 2004.

Cold vs Hot Fill Method!

Buyer Beware! Is Your Liquid Supplement Processed Using the Hot Fill Method?

When you're talking about liquid supplements, what does hot fill mean? It means that the liquid being processed for packaging is heated at a high temperature, poured into the bottle hot, and allowed to remain hot before it is cooled down. Typically, these products must be packaged in glass bottles in order to handle these extreme temperatures. If you think this is a harmless process, think again.

Here are just a few of the problems associated with exposing a nutritional drink to high heat over time:

* Denatures proteins and enzymes
* Breaks polysaccharides
* Destroys some vitamins
* Destroys some phytonutrients
* Increases oxidation and neutralizes antioxidants
* Changes taste
* Changes color

Aside from these obvious negatives, another potential issue surrounding heat processing has come to light. During investigations relating to the review of a petition for the use of irradiation in certain foods, FDA scientists identified the substance furan in foods processed during traditional heat treatment techniques, such as cooking, jarring and canning. The presence of furan is a potential concern because high levels of this compound have been linked to liver cancer in animals. The FDA will investigate if very low levels of furan found in certain heated foods can harm humans and much more research needs to be conducted before any firm conclusions can be made. If you are enjoying a health product in a glass bottle, for the sake of your well-being you need to find out if it is a hot fill or cold fill process. The answer may surprise you.

Our research team at Vemma® thinks the best processing method for our liquids is cold fill. The cold fill method enables us to retain a powerful nutritional value in our products, while maintaining taste and color integrity. We are committed to providing the best possible products to our customers. Every aspect of processing from start to finish is considered to meet this goal and the decision to use cold fill is one example of just how far we'll go.

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